Coldplay - Up&Up (Official video)

"Up & Up" (stylised as "Up&Up") is a single by British rock group Coldplay from their 7-th album, A Head Full of Dreams (2015). Music was recorded as the 3-rd song of the record on 22 April 2016

through Parlophone. Background vocals in the track are provided by Beyoncé, Annabelle Wallis and Merry Clayton. A music video for the music was recorded on 16 May 2016.

Scenes and visual effects for the video were created by GloriaFX, a Ukraine based visual effects company with lead in Ukraine Anatolii Kuzmytskyi and US based EP Max Colt (Chyzhevskyy). Chris Martin called the video best "made ever".  Later authors shared process details: some of the scenes were cut from the video to make it shorter, i.e. a man with a volcano instead of a head and some others.