Jessie J first album Who You Are recorded on 28 February 2011. The album advanced by a month from 28 March, as firstly planned, because due to high demand and interest from Jessie J fans.
Production for the album took place throughout 2010 and contributing producers included: Dr. Luke, Toby Gad and K-Gee.
Contemporary music critics received Who You Are generally mixed reviews. The album débuted at number 2 on the UK Albums Chart selling 105,000 copies in its first week, in the US at number 11 on the Billboard 200 with first-week sales of 34,000 copies. Two songs preceded the album: Jessie J's UK début single "Do It Like a Dude" and "Price Tag", featuring B.o.B which served as the US lead single. Single "Nobody's Perfect", became J's third consecutive top 10 hit in the UK. The 4-th single from the album "Who's Laughing Now", released 21 August 2011, peaked at #16 on the UK Singles Chart. The title track, "Who You Are", was recorded on 13 November 2011 as the album's 5-th UK single.
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